In December 2024, Big Machine Distillery marked a pivotal moment in its growing spirits portfolio with the acquisition of Pickers Vodka, a Nashville-born brand founded by longtime local craft spirits leader Jeff Pennington. Along with the acquisition, Pennington stepped into a new role as Executive Vice President of Big Machine Distillery, bringing decades of hands-on experience and brand-building expertise to the Big Machine team.

This transition represented not only a strategic expansion for Big Machine Distillery, but also the continuation of Pickers Vodka’s legacy under the leadership of its original founder.

Jeff Pennington: Founder, Builder, and Industry Leader

Jeff Pennington founded Pickers Vodka through Pennington Distilling Co. (originally Speakeasy Spirits, LLC) with a clear vision: to create a premium vodka that reflected Nashville’s creative energy and commitment to craftsmanship. From the beginning, Pickers stood out for its smooth, approachable profile: distilled eleven times from American corn and refined to deliver exceptional clarity and balance.

Under Pennington’s leadership, Pickers Vodka earned national recognition and industry accolades, establishing itself as a trusted name in the competitive craft vodka space. His background in brand development, production oversight, and market expansion positioned Pickers as more than a local favorite, it became a brand with staying power.

Reflecting on the brand’s evolution, Pennington shared in a press statement:

“Pickers Vodka has been a decade-long labor of love and a family passion. Partnering with Big Machine—a company with unparalleled assets and shared passion—means realizing dreams we’ve long held for this brand. The possibilities are limitless, and I’m thrilled to be part of this next chapter.”

The Big Machine Distillery Acquisition

The acquisition of Pickers Vodka by Big Machine Distillery in December 2024 was a natural alignment of values. Known for its premium Tennessee spirits and innovative approach to brand storytelling, Big Machine Distillery recognized both the quality of the product and the importance of keeping its founder involved.

By appointing Pennington as Executive Vice President of Vodka Properties, Big Machine ensured continuity, authenticity, and strategic leadership at the highest level. In this role, Pennington oversees the ongoing production, positioning, and growth of not only Pickers Vodka but also Borchetta Bourbon, Clayton James Tennessee Whiskey, Spiked Coolers, Big Machine Vodka, and more, in addition to Big Machine Distillery’s three brick-and-morters located in Lynnville, Berry Hill, and downtown Nashville.  

Preserving Craft While Scaling for Growth

One of the defining strengths of this partnership is its balance of heritage and innovation. Pickers Vodka retains the craftsmanship and ethos that made it successful, while benefiting from Big Machine Distillery’s operational scale, distribution network, and marketing infrastructure.

Pennington’s continued involvement ensures that quality standards remain uncompromised as the brand reaches new consumers. His deep understanding of both production and branding allows Pickers Vodka to grow thoughtfully, expanding availability without losing its home-grown roots.

What’s Next for Pickers Vodka

With Jeff Pennington at the helm of the distillery, the future of Pickers Vodka looks bright. Fans can expect continued consistency, potential innovation within the category, and wider market access — all while staying true to the brand’s original spirit.

As Big Machine Distillery continues to expand its portfolio, Pennington’s leadership plays a key role in shaping its vodka category, reinforcing the company’s reputation for premium, thoughtfully crafted spirits.